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Harmony and hierarchy

Use related colors to unify an image and stronger contrast to direct attention to its focal area.

What it is

Harmony and hierarchy uses color relationships to unify an image and establish an order of visual attention.

Harmony comes from shared qualities, such as similar warmth or coolness, saturation, or value range. Reusing and gently shifting colors keeps the image related, while limited accents provide contrast.

Hierarchy comes from deliberate differences in hue, value, and saturation. The focal area can receive the strongest contrast, while supporting elements use softer, closer, or duller variations.

Why it matters

Color harmony helps prevent an image from feeling noisy or assembled from unrelated parts. Color hierarchy helps prevent multiple areas from competing equally for attention.

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