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Visual hierarchy — areas of rest versus detail

Balance simple areas with focused detail and contrast to guide where the eye rests and explores.

What it is

Visual hierarchy involves deciding which parts of an image stay calm and which carry more detail. Areas of rest use larger shapes, broader strokes, and fewer edges or textures. Focus areas use tighter rendering, sharper edges, and more complex shapes.

You can fully render a character’s face and hands while simplifying the clothing and background. In an environment, signage, windows, and texture can cluster around the story point while nearby walls and floors remain flatter and less defined.

Contrast includes value, color, edge sharpness, and texture. Focus areas collect more types of contrast and detail, while supporting and background areas remain quieter.

Why it matters

A balance of rest and detail gives the eye places to pause and helps key information remain legible. Equal detail can make an image tiring to scan, while equal simplicity can reduce emphasis.

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